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Frequent SEO Questions
SEO is all about optimizating a website to increase its position in the search results. Higher positions bring more traffic to the site, increasing sales and revenue.
Most SEO changes take effect within 1 - 2 weeks. However, search position improvements can take upto 3 months, depending on page/post topic & industry competition.
Link building or backlinking is the proccess of getting other websites to link to your site. Google views links as a sign of trust, which means they can have a big impact on where your site appears in the results.
Technical SEO ensures Google can correctly read and index your site in the search results. Typical changes include sitemap uploads, schema markup, code improvements, among others.
On-page SEO refers to optimizaing a single page or blog post to improve its search position e.g., internal linking. Off-page SEO refers to any-off site actions made to increase general site search position e.g, backlinking.
Any website, from small blogs to large businesses, can increase traffic, sales & revenue from SEO imrovements.
Site speed directly affects user experiance, which impacts sales & revenue. A 2022 study by Portent.com found a site that loads in 1 second has a 3x higher conversion rate than a site that loads in 5 seconds.
Technically, keyword research is a part of SEO. However, due to its importance and complexity, most people typically view it as a seperate topic.